Barry Callebaut registered a patent in 2009 for "cocoa-derived material" from unfermented cocoa beans (or beans fermented for no more than three days) that become red or purple after treating them with an acid, such as citric acid, and then defatting with petroleum ether. Maybe. I was admittedly underwhelmed by ruby chocolate. uenced by the terroir in which they grow. If the article’s purpose is to state that r.c is nothing new, and just gimmicky chocolate we’ve always had, then it should do that. That development in turn led to the discovery of this particular cocoa bean and creation of a totally new chocolate. 100% cocoa powder is pure chocolate. Millennial pink: From iPhone to Rihanna. The ruby cocoa bean thrives in cocoa growing countries like Brazil, Ecuador, and Ivory Coast, the world’s largest producer of cocoa beans. First of all it color is appealing and taste is average. It’s chocolate. But that is pretty much how anything “new” goes. Ruby NOT. It does qualify as a niche product, so I can’t say I’d REPLACE my regular chocolate recipes with it. I looked and looked for bars or chips with 70% (my favorite) so that I could get a truer taste of the actual flavor of this so-called “new” chocolate. It's all natural, and it really is chocolate. Ruby offers an intense sensorial delight, a totally new taste experience: neither bitter, milky or sweet, but a tension of fresh berry fruitiness and luscious smoothness. Born from the ruby cocoa bean, ruby RB1 chocolate does not contain any added colourants or fruit flavourings. Actually Daryl Lee in Australia does a Ruby Chocolate raspberry bullets which are rather yummy. Because Ruby beans are able to grow in different soils and under various weather conditions, we obtain our first clue to this mystery. I 100% agree Bastian that 2% cocoa powder in ruby chocolate is virtually nothing. Why is Ruby chocolate so special? The color and berry fruitiness are naturally present in the ruby cocoa beans, reflecting the choice of name,” she tells me. I’m looking at all the angry comments here, and I’m not sure whether to laugh or be sad that some people are so incapable of having a mature discussion. I have done it, and I must admit that there is, first, a very slight flavor but then comes the citric acid / lemon juice wave, which is responsible for a huge part of this supposed “red fruit taste” I am afraid. It’s not very citrus. Something that does appeal t more than my sense of taste. No flavouring or colour is added. White chocolate ice cream with raspberry swirl and ruby couverture chocolate. Callebaut registered a patent in 2009. actually everything in Barry ruby chocolate is all natural. This colour is probably from less fermenting. The innovator and industry standard Callebaut produces a 33% Couverture Ruby Chocolate with no flavorings or colorings. Kwil, I., & Podsiadły, K. (2019). Raw chocolate is chocolate that has not been processed, heated, or mixed with other ingredients. I didn’t get berry taste or citric just like Milky Bar white chocolate taste with the creamy Magnum ice cream middle.  The public interest of the chocolate variety has been linked to the popularity of the colour pink in marketing and on social media in the 2010s, a phenomenon that is referred to as "millennial pink". I would be curious about a blind taste test between this ruby chocolate and milk chocolate with the same quantity of citric acid added. We roam far and wide searching for the finest ingredients and often find inspiration in our backyards. To achieve a perfectly balanced and round taste, we blend cocoa beans from 3 different countries of origin: Ivory Coast, Ghana and Ecuador. Without the added citric acid there would only be the same subtle fruity tones that lots of chocolate already has. Ruby chocolate is made from ruby beans, a type of botanical cocoa bean. I think it IS a marketing ploy to confuse us as the price of Cocoa going up alot hence why Cadbury Mondelez has reduce the chocolate content. Ruby magnum is the ice cream of the season for me and it costs the same as the other magnums. Interesting article! Ruby RB1 is the first new variety of chocolate to be discovered in 80 years. The Ruby bean is unique because the fresh berry-fruitiness and color precursors are naturally present. I’ve just checked by bar of green and blacks white chocolate and it contains 30% cocoa solids.  In April 2018, Kit Kat announced the release of the ruby chocolate in the United Kingdom and Germany. As only the one company (callebaut) makes one variety of couverture ruby chocolate it’s not vegan. I had one from here: https://www.guppyschocolates.co.uk/ruby-chocolate-bar.html The ingredients are sugar, cocoa butter, skimmed milk powder, whole milk powder, cocoa mass, emulsifier: soya lecithin, acid: citric acid, natural vanilla flavouring. Oh, I should add, that if you have ever tasted a cacoa fruit fresh from the tree, the fruity notes of ruby taste a lot like that. Callebaut’s Ruby RB1 owes its colour and specific taste solely to the expert selection and meticulous processing of the ruby beans – no fruit flavouring or colourants are added to the chocolate. Then we could also argue that almond milk shouldn’t be called almond milk. Immerse yourself in its ruby colour. What I’m saying is the addition of citric acid that’s giving the fruity flavour, rather than anything naturally contained in the chocolate. The highest graded, single source, Arriba (also known as Nacional) Ecuadorian Cocoa Beans are one of the few fine aromatic beans in the world. I have 20 years experience buying cacao and making chocolate and as far as I am concern ruby stuff isn’t any type of chocolate, only a marketing ploy by Callebaut to misappropriate centuries if not millennia of good will and mystique of real chocolate. Made with Certified Organic Cacao Powder 32oz. I still think the fruity taste comes from the citric acid. Sometime cocoa butter is added to these chocolates. That development in turn led to the discovery of this particular cocoa bean and creation of a totally new chocolate.  The variety had been in development since 2004, and in 2015, the product was patented by Dumarche et al. Ruby chocolate is made from ruby beans, a type of botanical cocoa bean. Now maybe ruby is a different type of chocolate that’s “less refined” and something that we’ve always had but wasn’t really publicly available, but honestly I couldn’t care less. Innovations in the Chocolate Manufacture as Part of Polish Confectionery Industry. Dark Couverture Chocolate, Callets 60.3% Product # KT632 • Size 10 Kg Ruby chocolate has very little cocoa flavour so some see it as a cost-cutting product to make more money as lower grade cocoa beans could be used. Who wants to argue about the FIFTH and most real chocolate of them all? There has been talk of a vegan variety of ruby chocolate in the future but nothing is available at the moment. This is why you have a lot of single estate dark chocolates – despite having similar cocoa percentages they all taste distinctly different. It occurs to me, since I love a very mild milk chocolate, that I could create a similar confection just by melting down milk chocolate with white chocolate. If your argument is that white chocolate shouldn’t be called chocolate because it has no cocoa liquor(or solids) in it. At least this ruby chocolate actually comes from the bean. Real chocolate has one if not the most complex flavor of our foods. Lose yourself in its intense fruitiness and fresh, sour notes. RHONDA what has white chocolate done to you?! Citric acid will create an artificial fruity flavor. While I’m glad it’s not artificial, it’s not important. Get over yourselves, people. Or at least that’s what I thought as someone who doesn’t know much about chocolate. Immerse yourself in its ruby colour. 20% coco butter, 14% milk solids, 3.5% milk fat etc. I’ve only tried the KitKat. Ruby has less done and added to it to make it different from existing types and similar to a popular artificial type. Callebaut’s cocoa experts discovered that components of certain cocoa beans could produce a chocolate with an exceptional flavor and color. Lose yourself in its intense fruitiness and fresh, sour notes. I don’t expect it to taste like other chocolates since that would be redundant. And it’s probably going to die out anyway if the color changes to gray so quickly. Ruby chocolate has been dubbed the 4th chocolate after dark, milk and white by it’s creators. In your own article you have referenced the fact that this ruby chocolate contains, at minimum, 47% cocoa solids (which I don’t think you would consider a “tiny amount”). THE NIBBLE, Great Food Finds, is an online gourmet food magazine with 1000+ product reviews including gourmet chocolate, plus informative articles. Is a new type bean? But the percentage of cocoa solids includes both the fat and non fat solids. Origin & Ingredients. like berries). Oh well.  Upon release in Japan, one bar cost 400 yen (USD$3.60). But white chocolate does contain cocoa solids, otherwise it wouldn’t be chocolate if it didn’t contain any cocoa! No, but no rational person argues milk or white chocolate is a scam because they only require new processing methods and preferential selection of previously known bean types, not new breeds of bean. The story of chocolate, which started with ancient civilisations in Central America, saw new chapters written with the introduction of milk chocolate in 1819 and white chocolate in 1936. It is made from coco butter. Ruby turns a unappetizing gray when expose for a few weeks. The berry taste was interesting, but nothing spectacular. DJURDJICA, Difficult to respond to your only negative comments, though I do agree with most of them. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop. the kitkat aside. Various other confectionery companies have released ruby chocolate-based products including: Šeremet, D., Mandura, A., Vojvodić Cebin, A., Oskomić, M., Champion, E., Martinić, A., & Komes, D. (2019). The whole point of ruby chocolate is that nothing is added to colour and flavour it. You can go to their website and download their brochures, also learn about chocolate components. I did go back to some “red cocoa” I remember having some time ago, from Guittard (I think). White chocolate doesn’t include cocoa liquor and is made only from the cocoa butter portion of the bean and because it doesn’t contain cocoa liquor that’s why it’s white. Innovation opportunities with Ruby Ruby chocolate was developed and created by Belgian-Swiss cocoa company, Barry Callebaut. II’m reading this article over a year later and wanted to toss in my 2 cents. Ruby chocolate is made from the Ruby cocoa bean and through unique processing Barry Callebaut has unlocked the fruity flavor and vibrant color of Ruby, naturally present in the cocoa bean itself. Its unique taste and colour invite you to create unique pairings and explore new ideas for confectionery, pastries and desserts. I agree the citric acid might have something to do with that. Callebaut RB1 33% ruby chocolate has fruity & sour notes, with a natural, beautiful ruby tone with no added colorants or fruit flavorings. $30.85 Equal Exchange Organic Dark Hot Chocolate, 12 … I think it’s quite nice. Who cares about the specifics. this is a legit new type of chocolate, not a marketing ploy. This jibes with your claim that the true flavor of less-fermented ruby chocolate is rather uninteresting. It is born from Ruby Cocoa Bean, 47.3% cocoa, standard fluidity, no additional colorants or fruit flavorings. I have found the best way to decide whether I like something is to try it. have you ever even tried ruby chocolate……it doesnt have a citric flavor but a berry kinda flavour…….please dont open ur mouths with half knowledge, Citric acid added to things adds a berry flavor or sour notes depending on how much and hardly tastes like citric fruit, ruby chocolate is specifically marketed as berry flavor and being slightly sour. Rachel you sound misinformed. Ruby turns a unappetizing gray when exposed for a few weeks. Ruby NOT. Experts have speculated, however, and one of the most commonly accepted theories is that ruby chocolate is made from unfermented cocoa beans. According to Callebaut’s website, the ruby beans’ origin is from Brazil, Ecuador and Ivory Coast . Not all ingredients used during processing are listed on the label as if they’re under a certain amount and lost during processing they aren’t required to be listed by many countries legislation. this process has been cultivated by one of the world best chocolate makers to be a fruit forward chocolate. But now we know that "Ruby cocoa bean" does not refer to a new kind of cacao. Just my experience. According to Callebaut’s website, the ruby beans’ origin is from Brazil, Ecuador and Ivory Coast Callebaut registered a patent in 2009. The ingredients in a bar of Ruby chocolate that I bought in the Netherlands are the exact same as the ingredients in a bar of milk chocolate. Its unique taste and colour invite you to create unique pairings and explore new ideas for confectionery, pastries and desserts. The unique color and flavor pairs well with sweet and salty flavors. Of attributes butter and 5 % cocoa, standard fluidity, no colorants... 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